The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of business and marketing for ages. Recently however, it appears that funnels are getting discussed everywhere online.
The truth of the matter is that people are eager to learn more about this concept of marketing and how they can apply it in their online business marketing efforts. If you'd like to know something more about sales funnels to help you with efficient Internet marketing, I encourage you to read on.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. In this case, the use of the term funnel is to visually and define the process of selling from beginning to the end. The term funnel can be utilized to define the process of selling because it has both a more extensive entry point to "Unqualified Prospects", and an opening that is smaller for conversions in the lower part of the funnel.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. These are the those who may require your services or products however haven't been approached by you prior to. You'll have many opportunities and sales in the future, and you'll also have customers who've purchased your product/service.
Another reason the concept of the lead generation funnel is effective is because it allows you to track your prospects' actions at different stages of the sales process. Utilizing the sales funnel to measure the amount of prospects who are qualified at each step, you will be able to predict how many potential customers will become actual customers.
A sales funnel will allow you to see exactly what and where your sales process is failing or succeeding or failing, or if your marketing campaign isn't attracting enough potential customers somewhere within the process. This information will allow you to determine which areas to concentrate your efforts to help achieve your marketing goals. It is a tool to monitor and evaluate the sales process of your customers.
The Sales Funnel Top or Front - End
The top section of your sales funnel will require the most constant testing and be the most active. Your imagination and resources will only limit the number of front-end strategies you can develop.
The front-end's main objective will be to draw in prospective customers and turn these buyers into buyers down the sales funnel.
When a potential customer opts-in to your offer, they become "qualified". This is when the prospect or "Unqualified Lead" becomes qualified. It's because they took an action that suggests that they may be interested in purchasing your product or services.
You must drive targeted traffic on your website, blog or squeeze page in order for your front-end to work. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts forums, and other resources are among the most effective methods and resources.
You'll find that there are a variety of tools available that can be used to "qualify" those who are "Unqualified prospect". A squeeze page is among the most efficient methods to "qualify" the prospects who are not qualified. It lets you provide something valuable, relevant to your product or service, which people can receive at no cost or at a significantly discounted cost by requesting their email address. The products offered include newsletters as well videos ebooks, email courses, eBooks and related reports.
We can see that the front-end is where customers are attracted to your sales funnel. The back-end is what we should be focusing on.
The Bottom of The Funnel: The Back-End
The back-end or bottom of the funnel where the main sales and profits are generated. It usually contains your higher priced products. Basically these would be appropriate to the same market but delivered in different formats such as audio, video live interaction, or private consult.
The main difference between front-end and back-end is the kind of client as well as the cost of the service or product that are provided.
It's true that only a tiny percentage, perhaps 1 to 2 percent of the total number of people entering your front-end, will be able to make it into your back-end. Since a small portion of people spend more money, it's okay.
It is evident that, although front-end products and services may cost under $100, back-end items and services typically cost in the 100s or 1000's. The back or bottom of the sales funnel is your main source of revenue for an Internet business. This is also the most reliable part of the sales process.
As I mentioned, the sales funnel may be as easy or complicated as your creativity or resources allow.
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